Market Backward: acquisition systems, built backward from the market

Hitting a scaling wall on Meta?

More qualified calls, funded deals, and revenue from paid traffic. We build the whole system from market to ad.

Find the leaks costing you money every month, and the exact fix list, before you spend another dollar testing creative.
Every leak found across ads, pages, follow-up and the sales handoff, with what it costs you a month.
A ranked fix list with the steps to run it. Something you can hand to a team, not a dashboard dump.

You walk away with a clear path to more revenue and room to scale, specific to your business, whether you hire us or not.

Operators we have run paid acquisition for

4.04X

ROAS

A Meta challenge funnel for an eight-figure information brand returned $169,452 in attributed revenue and $127,468.37 in reported profit on $41,983.63 of spend, across ten days.

HYROS dashboard · April 1 to April 10 · 303.61% ROI

Why the last three attempts did not stick

These problems cost you money every month you leave them alone.

None of them are creative problems. All three get diagnosed as creative problems, which is why the fix never holds.

You keep testing creative to find out what you should have asked the market

Hook after hook, angle after angle, all of it guessed. Thirty ads later you own expensive opinions instead of an answer. Research is not the slow part of this work. Skipping it is.

You bought the funnel in pieces, so nobody owns the number

A media buyer, a copywriter, an editor, a funnel guy. Each one did their part. The ad promises one thing and the page answers another, and when it underperforms every vendor can prove it was not them.

Your platform says one thing and your bank says another

Browser-only pixels, duplicate events, no server side, no deduplication. You cannot scale what you cannot measure, so you scale on feel and kill the winners by accident.

Our method

Start at the market, build back toward the ad.

Working forward

Launch the ads, then hope the funnel catches what the ads send.

ad → page → offer → market

Working backward

Settle what the buyer already believes, then let each piece pick the one in front of it.

market → offer → message → creative → page → account

01
Is the offer compelling to cold traffic? If a stranger would not stop for it, more spend only buys the answer faster.
02
Is the math profitable at real acquisition costs? Not at the cost you hope for. The one the auction is actually charging.

If either answer is no, the offer gets fixed before you spend a dime on ads.

Build order

01The marketWhat your buyer already believes
02The messageThe angles that answer it
03The creativeScripts and statics per angle
04The pagePage, application, calendar
05The accountCampaigns, pixel, CAPI

Every step gets chosen by the one after it.

How it works

How the work actually runs.

You do not buy a $15,000 build from a stranger on the internet. You start with the diagnostic, see how we think, then decide.

Week 1 · Strategy

We audit the account, the offer, the funnel and the tracking

You find out what is actually broken before anyone spends a dollar fixing the wrong thing. You get a findings document and a ranked fix list you can hand to anyone, including whoever runs your ads today.

$500 audit

Weeks 2 to 3 · Build

We rebuild the creative, the pages, the follow-up and the tracking

One team writes all of it, so the ad and the page finally argue the same thing. Creative, landing pages, application, calendar, CRM, pixel and CAPI.

included in the sprint

Week 4 · Launch

We go live, watch it closely, and scale what works

Spend moves toward what works and away from what does not, on a 72-hour rolling window. Then it keeps running: creative refresh on a cycle, continuous tests, and the numbers in your inbox every week.

ongoing from day 90

What a rebuild looks like

An offer repositioning and funnel rebuild in a make-money information niche returned $74,783 in attributed revenue and $54,053.26 in reported profit on $20,729.74 of spend. Against a $1,997 offer, that is a 3.61X ROAS.

HYROS dashboard · June 7 to June 13 · B2C information product

What you actually get

You were sold a pile of leads. What you get is an account you can actually read.

Not a dashboard dump. A report that tells a story, shows where the money's leaking, and gives you the exact fix.

You see exactly where leads drop, where spend leaks, and what it costs you every month you leave it.
You get a fix list ranked by impact against effort, with the steps to run it. An action plan, not a dashboard, and you can hand it to a team.

One voice from the scroll to the booked call

The hook, the page, the application and the pre-call emails all argue the same thing, because one team wrote all of them.

Numbers that survive a second look

Server-side pixel and CAPI, deduplicated events, isolated UTMs. Your dashboard and your bank agree.

You know which stage is the bottleneck

Cost per stage, conversion rate per stage, throughput per week. You fix the leak, not the whole funnel.

Calls arrive qualified, not just booked

The application carries real qualification logic, so your calendar fills with people who can actually buy.

Nothing falls through a handoff

Fourteen automated sequences mapped to pipeline stages, from opt-in through no-show recovery. No manual chasing.

The assets are yours

Every page, script, sequence and campaign becomes your property on full payment. You keep the machine.

If you already have an audience

A weekly webinar engine for an ecommerce education channel returned $160,002 in attributed revenue and $125,724.74 in reported profit on $34,277.26 of spend. Against a $2,997 offer, a 4.67X ROAS, with a three-tier offer stack and an ascension path behind it.

HYROS dashboard · April 4 to April 11 · Ecommerce education

If the audit says build

The 90-day sprint, in one paragraph.

Roughly 30 days of build, then 60 days of live ad runway under active management. Research and offer diagnostic, then 20 video scripts and 10 statics, the VSL and page copy, the landing page, application, calendar and confirmation page, CRM with 14 automated sequences, pixel and CAPI server-side. Then we run it: scale and kill calls on a 72-hour window, creative refresh on a cycle, and the numbers in your inbox every week.

Both numbers are real and they name different things, so we state both. The engagement is 90 days. The media window is 60.

Transparent pricing

You should never have to book a call just to learn a number.

Ad spend is separate and goes straight from you to the platform. We never hold your media budget.

Product	Price	Length	What it is
Audit	$500	About 1 week	Per ad account. A diagnostic of the whole acquisition system, not just the ad account, plus a ranked fix list. The way in.
Full Sprint Destination	$15,000	90 days	The complete system, built and run. 30 days of build, 60 days of ad runway. $13,500 if paid upfront. Nothing further during the 90 days; if you continue past day 90, Optimization is $6,000/mo.

After you check out

You pay $500. Here is exactly what happens next.

No black box, and no waiting on us. The whole sequence is automated, so it starts the second your payment clears.

Immediately

The onboarding email lands

Triggered by the payment itself, not by us getting to it. It carries the full access checklist, written so anyone on your team can action it without coming back to you.
Same day

You give us access to the stack

One form. Ad accounts, CRM, page host, tracking and attribution, payments, email and SMS, booking. Whatever you run on, we need to see it. We cannot diagnose a funnel through a keyhole.
Optional

Book an onboarding call, or skip it

The instructions are detailed enough that you never have to get on a call. If you would rather talk it through, grab a slot at the end of the form. Your call, not a requirement.
Week one

We audit the whole funnel, then walk you through it

Creative, offer, landing page, conversion path, qualification, booking, follow-up and attribution. You get the findings and the ranked fix list, then we go through it together.

Receipts

Some of our results.

Real numbers from real accounts. Not summed, not averaged, just shown.

"Nick's report pulled out data I didn't even know I had. Not only that, it helped me know what to do with that data once I had it. It was obvious what we had to do and where the breakdown was happening."

Devin

4.67X

Ecommerce education

Spend: $34,277.26
Revenue: $160,002
Profit: $125,724.74
Offer price: $2,997

Weekly webinar engine · Apr 4 to Apr 11

4.04X

8-figure info brand

Spend: $41,983.63
Revenue: $169,452
Profit: $127,468.37
ROI: 303.61%

Meta challenge funnel · Apr 1 to Apr 10

3.61X

B2C info product

Spend: $20,729.74
Revenue: $74,783
Profit: $54,053.26
Offer price: $1,997

Offer reposition and rebuild · Jun 7 to Jun 13

3.48X

Real estate education

Spend: $38,220.49
Revenue: $133,039
Profit: $94,818.51
Offer price: $4,497

Webinar funnel · Feb 22 to Mar 2

3.17X

Real estate investing

Spend: $24,153.59
Revenue: $76,559
Profit: $52,405.41
Per event: ~$95

Motivated seller funnel · Jun 6 to Jun 12

2.85X

Home services

Spend: $34,914.78
Revenue: $99,501
Profit: $64,586.22
Per event: ~$75

VSL direct-book funnel · May 3 to May 9

Before you buy a build, make us prove we can read your account.

$500 per ad account. We go through the account, the funnel, the tracking and the follow-up, then tell you where the money is going. Findings back in 7 days.

Start the audit Book a call

No pitch deck, no discovery sequence. The findings document and the fix list are yours to keep and yours to hand to anyone, including the agency running your ads right now.

Straight answers

The questions that come up on every call.

Do you guarantee a return?

No. We do not sell revenue guarantees, and we retired the one we used to have.

Anyone promising you a specific multiple on a cold account is guessing with your money and pricing the guess into the fee. What we stand behind is the work: the system gets built as specified and the optimization gets done.

How long before it is live?

The build is roughly 30 days. The engagement is 90, which leaves 60 days of ad runway after launch. A Foundation Build is 2 weeks to launch-ready.

Those timelines assume you come back on reviews, filming and approvals inside 48 hours. If you go quiet for a week, the calendar moves a week.

Do I have to be on camera?

For most funnel types, yes. We write the VSL and the ad scripts. You film them. We do not film, and raw footage is yours to supply.

We handle the shoot brief, the cuts map and the editing pass, so you are not guessing at a camera. If filming is genuinely off the table, say so on the first call and we will tell you honestly whether the funnel structure still works.

What if I already have a funnel that converts?

Then do not buy a build. Buy Optimization at $6,000 a month and we run what you have: creative, media buying, account management, reporting.

Same price whether we built the funnel or inherited it. Charging extra for an account we did not build would be a surcharge, not a product.

What do you need from me?

Brand assets, filming for the VSL and ad footage, copy and creative approval, and platform access: ad accounts, CRM, page host.

Then feedback inside 48 hours. That is the whole list and it is short on purpose. Work starts after the onboarding call, which gets booked within 7 days of payment.

How much ad spend do I need?

Enough for the account to learn before you judge it. We size that in the financial model during the strategy phase, against your offer price and your real close rate, and you see the model before you commit to a spend.

Spend is separate from our fee and paid by you directly to the platform.

What if I don't have access to everything on the checklist?

Send what you have and flag the gaps on the form. Most of the list is recoverable: we can request access from a platform, or walk whoever holds the login through granting it.

Only two things genuinely block the diagnosis: the ad account and whatever holds your conversion data. Everything else we can work around, and we will tell you up front what a gap costs you in the findings.

Who is this not for?

Anyone who wants marketing services by the hour. Anyone who wants leads without a funnel to receive them. Anyone who needs us to promise a return.

Also anyone selling under about $1,000 a sale. Paid acquisition at high ticket is a different business from paid acquisition at low ticket, and ours is the high-ticket one.

Why is the audit only $500?

Because it is priced as a way in, not as a deliverable. It used to be $5,000 flat. That priced it like a product and stopped it doing its actual job, which is letting you find out how we think before you spend real money.

It is $500 per ad account, so it scales with the work. One account is $500. Six accounts is $3,000.

Start here

Find out where the money is going, for $500.

We go through your ad account, your funnel, your tracking and your follow-up. You get a findings document and a ranked fix list: what is leaking, what it is costing you, and what to change first. $500 per ad account, findings back in 7 days.

Start the audit

This is a diagnostic, not a sales call. The fix list is yours either way and you can hand it to anyone. If a build is the right next move we will say so. If it is not, we will tell you that instead.

You can keep testing creative to find out what you should have asked the market. Or you can ask the market first.

One of those spends money to buy an opinion. The other spends a week to buy an answer. Operators who win on paid traffic own the whole system, not the ad.